CLO Solution

A Card-Linked Offer type of program, providing personalized and automated cashback on purchases made by bank card.

N°1

banking cashback in France

+ than 1

points of sale enrolled

+ than 4.3 million

membership cardholders

Benefits

The purpose of a cashback program linked to bank cards is to set up a win-win partnership for all parties :

For banks

For customers

For merchants

A self-funded marketing program that engages retail and business customers and generates new revenue.

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A personalized and automated cashback loyalty program linked to purchases made by bank card in partner stores.

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A « Drive-to-Store » marketing solution that allows contextualized offers to be put forward to a select target audience, with performance monitoring.

cashback-programme-clo-commercant

%

of French people use their bank card on a daily basis

%

of French people would like their bank card to have a loyalty program

%

want to receive cashback when spending in-store and online

Yougov study for American Express – January 2021

%

%

%

of French people use their bank card on a daily basis

of French people would like their bank card to have a loyalty program

want to receive cashback when spending in-store and online

Yougov study for American Express – January 2021

How does it work ?

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CLO-cashback-carte-bancaire
clo-cashback-cagnotte

Step 1

Members have access to a gallery of offers valid in-store, online or through the apps.

Step 2

They pay with their bank card, no coupon or promotional code is needed.

Step 3

Members receive cashback automatically on their account, effortlessly.

How does it work ?

clo-offres-magasins

Step 1

Members have access to a gallery of offers valid in-store, online or through the apps.

CLO-cashback-carte-bancaire

Step 2

They pay with their bank card, no coupon or promotional code is needed.

clo-cashback-cagnotte

Step 3

Members receive cashback automatically on their account, effortlessly.

Comment ça marche ?

clo-offres-magasins

Step 1

Members have access to a gallery of offers valid in-store, online or through the apps.

CLO-cashback-carte-bancaire

Step 2

They pay with their bank card, no coupon or promotional code is needed.

clo-cashcbak-cagnotte

Step 3

Members receive cashback automatically on their account, effortlessly.

Customer Stories

lcl-cdlk

« The performance of CDLK’s CLO Platform allows us to keep up with our current membership base of several million cardholders who can access thousands of cashback offers daily. »

Caroline Arnould,

LCL CityStore Development Director

sg2-cdlk

« To launch our cashback program in less than 4 months, only the CLO Solution developed by CDLK allowed us to simultaneously address the technical, legal and marketing challenges. »

Stéphanie Vuillemin,

Marketing Manager Retail Banking

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Loyalty program for retail customers

Use case : offer a cashback program associated with a bank card.