Easy Seg

A tool for enhancing and categorizing payment data based on purchasing behavior, allowing banks to benefit from better customer insights.


activity categories

+ than 1%

of expenses categorized


With EASY SEG, banks can exploit the full potential of payment data and obtain valuable insights into the consumption habits of their customers.

For the Bank’s Marketing & CRM teams

For the Bank’s Risk & Fraud teams

An essential tool for identifying and targeting customer segments based on their purchasing behavior in order to offer a personalized banking experience.


By identifying the consumption habits of its customers, the bank can detect unusual transactions and prevent card fraud.


How does it work ?

EASY SEG addresses what has historically been difficult for banks to do : categorize expenses correctly. The solution is based on an intelligent categorization of payment data, with a level of completeness and accuracy close to 100%.


Data Enrichment & Customer Insights

Use case : developing intelligent client segmentation